Use case · iGaming
iGaming email compliance, automated.
Operators must verify that every promotional email meets regulatory requirements — including responsible-gambling notices and bonus terms rendered inside banner images that HTML inspection cannot reach.
Weekend exclusive
LuckySpin Casino
Claim Your Welcome Bonus
200% up to €500 + 100 Free Spins
Claim Bonus Now18+. New players only. Min deposit €20. Wagering 35x. T&Cs apply.
Terms at 50% of headline size — below 90% requirementPlease gamble responsibly · BeGambleAware.org · Self-exclusion available
<30s
Average check per email
Image + HTML
What we scan
PDF report
Evidence per run
The challenge
HTML checks miss what recipients actually see
Promotional emails increasingly embed required notices, offer terms, and logos inside banner images. A source-code inspection passes — but the rendered email may still be non-compliant. RuleRun checks what recipients see, not just what the HTML says.
What RuleRun checks
Responsible-gambling notices
Verify required notices are present, visible, and rendered at the correct font size relative to promotional content.
Required age & certification assets
Confirm mandatory certification logos and age-verification marks appear in the rendered creative.
Bonus wording & terms prominence
Check that terms text meets the required size relationship to the offer headline — even in image-based layouts.
Approved links & tracking
Validate every URL against an approved domain list and confirm required UTM parameters are present.
Text readability in banners
Evaluate text contrast and size within promotional images where HTML inspection cannot reach.
AI content review
Apply natural-language guidelines to review promotional tone and flagged wording patterns against your policy.
Rules → automation
Every iGaming rule maps to a check
The obligations differ by regulator, but they reduce to the same primitives — and each maps to a rule type you can configure in RuleRun.
| Regulatory requirement | Authority | Automated by |
|---|---|---|
| Responsible-gambling message present & legible | IGRG Code / CAP Code | Required Text + Text Visibility |
| Bonus/offer terms as prominent as the headline | CAP Code 3.9 / 8.17 | Element Relative Size |
| Significant conditions given sufficient prominence | CAP Code (significant conditions) | Text Visible Without Scrolling |
| 18+ and certification marks present in the creative | IGRG Code / UKGC LCCP | Required Asset Detection |
| Links point to approved domains with required UTMs | Operator policy | Required Link |
| No prohibited urgency or “risk-free” wording | CAP Code §16 | Stop Words + Content Guidelines |
Authorities link to the official regulator text where one exists. Illustrative mapping — not legal advice. Exact obligations vary by jurisdiction.
Bonus-terms prominence
Regulators repeatedly penalise operators when significant conditions are relegated to small print. The CAP Code requires significant conditions to be presented clearly and given sufficient prominence with the offer — a size relationship RuleRun measures directly, even inside images.
In substance, the CAP Code requires significant conditions — such as wagering and eligibility — to be shown clearly and prominently with the offer, not buried in small print. There is no fixed size ratio; you set the threshold RuleRun enforces.
Evidence for every finding
Every rule check produces an evidence record — not just a pass/fail flag. Reviewers see the exact measurement, the policy threshold, and the annotated screenshot.
- Bonus terms prominence — 50% vs required 90%
- Responsible-gambling notice missing from image banner
- CTA destination approved
- Required certification logo present
Email Compliance Report
Automated assessment · Confidential
Generated · just now
Report ID · 7F3A9C21
Assessment summary
Email subject
Weekend Welcome Bonus — 200% Match
Rule set
iGaming Promotions (UKGC)
Rules assessed
6
Violations
2
Rule-by-rule assessment (6 rules)
Terms text is too small relative to the offer headline.
Terms ≥ 90% of offer headline height
Detected 18px terms vs 36px headline — 50%
“Min deposit €20. Wagering 35x. T&Cs apply.”
A call-to-action points to an unapproved domain.
All CTAs on the approved domain list
play.luckyspin.link is not in the allowlist
“https://play.luckyspin.link/bonus”
Required notice present and legible in the footer.
18+ mark and eCOGRA logo detected in the banner image.
Required utm_source and utm_campaign present on every link.
No “risk-free” or “guaranteed win” language detected.
Generated automatically by RuleRun · Review by a qualified compliance officer before any regulatory decision · Report ID 7F3A9C21
Frequently asked questions
Yes. We render the email and use computer vision and OCR, so notices and terms baked into images are checked exactly like HTML text.
You configure the rules, so it adapts to UKGC LCCP, MGA, the CAP Code, or your own internal policy. RuleRun automates the checks; it does not provide legal advice.
Regulators such as the UK CAP Code require significant terms to be sufficiently prominent, but don’t fix an exact size. RuleRun’s Element Relative Size rule turns that into a measurable threshold — it compares the height of any two elements and fails when the terms fall below the ratio you set.
Most runs complete in under 30 seconds and produce a PDF evidence report you can keep on file.
Yes — via the API or a no-code email trigger address. See the API docs for details.
Start checking iGaming emails today
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