Use case · Insurance
Insurance ads that disclose what matters, prominently.
Insurance promotions must present limitations and exclusions as clearly as the benefits, disclose material terms, and avoid misleading claims. RuleRun checks each email against your standards — including small print rendered inside images.
Cover in minutes
SureGuard
Guaranteed acceptance life cover
From £5/month — no medical
Get my quoteTerms, exclusions and a waiting period apply. Over-50s only. Underwritten by SureGuard Life Ltd.
Exclusions not as prominent as the benefit claimSureGuard Life Ltd · Authorised and regulated by the FCA · Unsubscribe
Equal prominence
Exclusion checks
<30s
Per email check
Image + HTML
What we scan
The challenge
Benefits in the headline, exclusions in the footnote
“Guaranteed acceptance” or “from £5/month” draws the eye — but if the exclusions, waiting periods, and eligibility limits aren’t equally clear, the ad is deceptive under unfair-trade-practice rules. Prominence is exactly what HTML checks can’t see.
What RuleRun checks
Exclusions prominence
Verify limitations and exclusions are as prominent as the benefit claims they qualify.
Material-term disclosures
Confirm waiting periods, eligibility, and other key terms are disclosed in the creative.
Insurer identity
Check the underwriter name and regulatory status are present.
Misleading claims
Flag deceptive statements about coverage or benefits with AI review.
Prohibited wording
Catch banned or overstated guarantees in the promotional copy.
Approved links
Validate CTA destinations and required tracking parameters.
Rules → automation
Every insurance-advertising rule maps to a check
Model regulations and conduct rules share the same core: disclose material terms, keep limitations prominent, and don’t mislead — each a rule type in RuleRun.
| Regulatory requirement | Authority | Automated by |
|---|---|---|
| Limitations as prominent as benefits | US NAIC Model 570 | Element Relative Size |
| Material terms (waiting period, eligibility) disclosed | NAIC Model 570 / UK ICOBS 2 | Required Text |
| No misleading statements about coverage | NAIC Model 880 / ICOBS 2.2 | Content Guidelines |
| Insurer / underwriter identity present | NAIC Model 570 / state codes | Required Text + Required Asset Detection |
| No overstated guarantees | NAIC Model 880 (UTPA) | Stop Words |
| Links resolve to approved domains | Insurer policy | Required Link |
Authorities link to the official regulator text where one exists. Illustrative mapping — not legal advice. Exact obligations vary by jurisdiction.
Exclusions, equal prominence
Advertising rules require limitations and exclusions to be disclosed as prominently as the benefits they qualify. Tucking “terms and exclusions apply” into tiny grey text is a classic unfair-trade-practice failure — and a prominence measurement our engine performs automatically.
In substance, the NAIC advertising rules require that an advertisement not mislead by omission, and that limitations and exclusions be set out conspicuously rather than buried in fine print.
Evidence for every finding
Each run captures the measured prominence and any disclosure gaps with an annotated screenshot — ready for your compliance file or a regulator review.
- Exclusions at 50% of benefit-headline size
- Waiting-period disclosure missing from banner
- No deceptive benefit statements
- Underwriter identity present in footer
Email Compliance Report
Automated assessment · Confidential
Generated · just now
Report ID · I7C3D9E2
Assessment summary
Email subject
Guaranteed acceptance — from £5/mo
Rule set
Insurance Advertising (NAIC / ICOBS)
Rules assessed
4
Violations
2
Rule-by-rule assessment (4 rules)
Exclusions and limitations must be as prominent as the benefit claim.
Limitations text ≥ benefit-headline prominence
Detected exclusions at 50% of the “Guaranteed acceptance” headline
“Terms, exclusions and a waiting period apply.”
The waiting-period disclosure is missing from the banner image.
No deceptive statements about coverage or benefits.
Underwriter name and FCA status present in the footer.
Generated automatically by RuleRun · Review by a qualified compliance officer before any regulatory decision · Report ID I7C3D9E2
Frequently asked questions
Yes. Element Relative Size measures exclusion text against the benefit headline and fails below your threshold.
Yes. We render and OCR the creative, so disclosures in banner images are checked and measured.
You configure them for NAIC model regs, state codes, ICOBS, or your internal standards. RuleRun automates checks, not legal advice.
Yes. Content Guidelines applies AI review; Stop Words catches banned or overstated wording.
Trigger via the API or a no-code email address from your workflow. See the API docs for details.
Keep insurance ads clear and compliant
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